Is online business a marathon

Online business is a marathon not a sprint

Imagine a scenario. You have not exercised for quite sometime. Then you decide to go for a run. Instead of a well paced out run, you sprint. Your body muscles not accustomed to such activity rebel and you land up with a torn muscle out of action.

Similarly an online business is a marathon, not a sprint. Rather online marketing isn’t just like a regular marathon, it’s more like one of the hardest marathons in the world.

You might be faced with a barrage of get rich quick schemes and in your face advertisements from people who claim that they became rich overnight in online business. Only lottery winners become rich overnight and even there some of them became paupers a few months later, that’s a different story.

Most marketers try to run without training.

Training. You need to have a plan for the marathon as well as for your business. A strategy in place is essential before you start the first step.  In many ways, starting a business is similar to training for a marathon. Before you set out on the path to the finish line, you need to have a plan. Like a runner preparing for a marathon, start-up and early stage businesses need to have a well thought out strategy on to how to obtain their long-term goals.

Plan or strategy based on

  • What is their business health right now?
  • When would they like to hit their marketing stride and start seeing solid results?
  • What tools do they have at their disposal?
  • What kind of commitment can they make to training?
  • Who can support their training?

Online marketing is an endurance sport.

It’s about showing up, rain or shine, and putting in the work. The best online marketers make the most of every opportunity to train they are given. They put the hours in – writing helpful, insightful blogs, engaging with peers and prospects on social media, attending industry events, and expanding their knowledge. They build their business’ online foundation strong to make sure they aren’t risking their business’ potential with small mistakes like incomplete link strategy or poorly crafted content. They create. They engage. They respond. They contribute to their success every day.

Pace yourself.   Remember, in order to succeed, marathon runners set a pace they can maintain. Take that to heart. Make sure you’ve set realistic goals for what you want to accomplish and how soon. Burnout is real.

Overtraining isn’t fun or beneficial. Start slowly. Get a feel for the work. Find your feet, your natural rhythm and voice. Take the time to evaluate what’s working for you and what isn’t.

Every single day you need to be consistent with your practices, with revenue-producing activities, and with providing value to your clients. 

In online marketing, quality beats quantity every time. You want people to know your business is valuable. So take the time to make sure when you’re showing up – whether in a blog post or a comment or giving a speech – make sure you’re bringing value. Make real, human connections with people.

In online marketing, it’s hard to keep the conversation going from one day to the next – especially when you may not be seeing your page views growing or huge shares of your content or engagement on your posts. But that’s the job. To keep showing up. Because in online marketing, you never know when your dedication and training will pay off.Know your fitness level.

Don’t let roadblocks get in your way.

Whether inclement weather or an injury, every runner experiences some type of roadblock during a marathon. The same is true for start-ups and early stage companies. From financial challenges during tight times, to compliance and tax issues, start-up companies often face hurdles that get in the way of their success. Through RFSStartup™, we remove roadblocks by giving you the financial confidence you need to make sound financial decisions. We’ve spent over 20 years building the processes and systems necessary to help nurture our early stage clients.


With each successful campaign or post or event, your heart will soar, your adrenaline will flow. You will get that buzz that tells you you’re on the right path. And you’ll be eager to keep running. And that’s what it’s all about.